competitive to the core.

Remember what it’s like be on a winning team? Maybe you were in college, maybe on a sports team, but either way, everyone was giving their all. You have each other’s back. Nobody takes a break until everyone takes a break. 2 AM pizza deliveries are lunch. You live, you breathe, you bleed just one word. Victory.

Our Culture


Meritocracy is our hill to die on, so we better not lose. We do that by being laser-focused on our culture. Making sure that we work from a set of shared beliefs, goals, values, and language. Every quarter we remove ourselves from the work not to rest but to do even better work. We host world-class speakers, so we can sit at their feet and be influenced by them. And we end every year coming together to celebrate the past year’s successes.


Back when we started Friendly Human, Atlanta didn't need another agency. There were already plenty of great agencies in town. What it could use though was a different agency. Maybe a friendlier agency. One that took the time to get to know people.

We have these core beliefs we call our Sacred Truths. And our very first Sacred Truth, by design, is "The Golden Rule Plus." Everyone knows what the Golden Rule is, but we pause and ask ourselves how we can make it even better, every time.

Some People You Should Know