Telling the story of how people are at the center of becoming the world’s largest LEED certified convention center.
OVERVIEW
Sustainability and taking care of our planet is one of the hottest social topics of today’s world. Creating content on how a company works to be sustainable and how they involve their employees and customer base is truly how we can make a greater impact in the world. We call it “doing good and being transparent about it!”
Project
GWCC – Sustainability
Client
Georgia World Congress Center Authority
Frequency
Content Campaign
CHALLENGE
How do you highlight one of the worlds largest LEED certified campus’. Well, you do a lot of walking, shooting, sweating, learning, and waiting for people to get out of the shot! In all seriousness, often times one of the most difficult things in showing the world how a building and the team that runs it achieves high levels of sustainability comes into just how many moving pieces there are to the operation. That’s why GWCC worked with us to tell a story that resonated with the audience to both internal and external to highlight their accomplishments.
Largest LEED Convention Center
Sustainability is key when you boast the world’s largest LEED certified convention center. This place is massive with 3.9 Million Square Feet of Space, Mercedes Benz Stadium next door, and a total of 220 acres in downtown Atlanta, Georgia.
SOLUTION
We assembled a series of content that was filmed over three days, giving our team enough time to capture the entire footprint and story of this massive campus. Focusing on the Director of Sustainability we hear the story of the employees and their efforts, ultimately showing how anyone who comes to their facility is contributing to taking care of our planet.
This content has been used in social media posts, internal communications, legislative updates for the state of Georgia, and on the main website.
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Success Story:
Day In The Life – Cox Communications
Everyone’s seen boring day in the life videos, but it turns out there’s no law that says they have to suck. For these videos we wanted to focus on the incredible lives Cox Communications empowers these people to lead.
OVERVIEW
In today’s world, the highest skilled candidates want to know exactly what it’s like to work for a company. They want to know what core values are shown by current employees and if they are going to be treated like a number, or part of the family. Day in the Life videos (DITL) work really great to show how your company values its people and we have created some amazing DITL videos for COX Talent Acquisition. Below are examples from a hiring campaign at COX Communications, and by the time you are done watching… we think you’ll agree… COX is really doing it right!
Project
Day In The Life
Client
Cox Communications
Frequency
Campaign
CHALLENGE
Let’s face it… the challenge in creating a resonating DAY IN THE LIFE series, is to truly be authentic. That’s why when you work with us, it’s mandatory that we spend a full “Day in the Life,” with the person we are capturing. And that means literally a whole day (or at least what is legal for your company haha). Normally we kick off the day at 7am when the employee is waking up, and end up eating dinner with them! This really allows our crew to mesh with your people, and find the story that makes them truly part of your story.
*watch the BTS video at the bottom if you want to see just how fun these shoots can be!
Watch this story below.
Location
All the stories in this campaign were centered around hiring in the Phoenix, Arizona area. We were able to use the distinct look that the desert scenery provides to communicate a local community feel through the videos.
SOLUTION
That’s where our process and product came to the rescue. We now shoot weekly stories throughout the year under the same process and with the same teams, ultimately delivering the highest quality, quickest turnarounds, and most enjoyable experience to the entire Home Depot team! No matter where the Home Depot store is, freezing, or at the beach, the process, cost, and quality is always consistent and turnkey.
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BEHIND THE SCENES
Ok, let’s have a quick discussion about a topic we take very seriously around here… Fun. We believe that life is too short to not enjoy the people you work with. On this shoot, we even found some time to go on a hot air balloon ride with the client before heading back.
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