There is no denying that video is the next wave in the future of digital marketing. Video, when done right, is one of the most effective forms of content.

Unfortunately, not everyone is convinced. Creating video content can be daunting, especially if it is your first time to produce a video for your business. You don’t want to waste time and resources to create content that won’t create results. 

If your boss is one of the naysayers and Doubting Thomases, they are probably asking if video is worth the investment. Instead of just saying yes, here are some hard facts:

In 2017, 74% of internet traffic was attributed to video.

By 2021, this number is expected to increase to 80% of all web traffic!

69% of internet users prefer watching videos to learn more about a product or service.

90% of potential clients say that a video has convinced them to make a purchase.

Out of the 90%, more than 60% make the purchase after watching a video about the product or service.

The great thing about numbers is that they don’t lie. The statistics above points to only one thing: it is high time you incorporate videos into your marketing strategy. 

Thankfully, you have experts on your side. Below are simple but effective ways to incorporate video when prospecting for potential customers:  


Have Your Clients Do the Marketing for You

As a consumer, ask yourself: would you rather take cues from a cookie-cutter ad or would you rather listen to feedback from a product’s actual customers? There is nothing that urges potential clients more than hearing from satisfied customers. 

Instead of furnishing your website with blocks of client testimonial text, why not create a video that showcases the kind words your past customers have for your product or service? 

Remember that everybody loves a good bargain. A smart way to encourage video reviews is by offering your current clients discounts or loyalty points when they send in their testimonial. 

According to research, client testimonials can improve sales five-fold. That 10% markdown you gave out is bound to pay for itself.   


Give them Peek of What is Behind the Curtains

Your company’s brand is more than just its tagline and its logo. At present, the buying public is as concerned with the type of working environment a company fosters as they do with the quality of the product. People want to make sure that they are supporting and patronizing “the good guys.”

A video showing behind the scenes would enamor your company to potential customers. Why not film your employees while they are working hard (or hardly working!). Feature a glimpse of your employees’ workday – how they collaborate, and how they have fun. You can also interview an employee and let them tell your potential customers what it is like to work for your company. 

The more you show what your company is made of, the better the impression of potential customers would be.  


The Classics: Demos and How-Tos

People are busier than ever. So busy that reading up on products and services that they are thinking about purchasing would simply not fit their day. 

Make the buying decision easier for them by providing demos and how-to videos of what your company has to offer. Film your products in action or answer some frequently asked questions about your services. 

Because you gave them the information that they need, there is a big chance that when it is time to buy your brand is atop their list.  Yours is the company that provides what they need – why go anywhere else?

Remember to create content that is easy to digest, easy to understand, and easy to retain.

When it comes to video marketing, the world is your digital oyster. The three examples are arguably the best and simplest ways to start using video when prospecting. Do not be afraid to experiment. The farther you are from inside the box, the better!



Friendly Human

Author Friendly Human

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